Legal Setback: Former President Donald J. Trump, dealing with a $450 million ruling in a New York civil fraud case, surprised attendees at a Philadelphia footwear convention by promoting Trump-branded sneakers.

Sneaker Con Debut: Trump showcased the “Never Surrender High-Top” golden shoes at Sneaker Con, facing a mixed audience reaction. This unexpected move occurred just before a campaign rally in Michigan.

Capitalizing on Brand: Despite legal challenges and numerous felony counts, Trump continues to capitalize on his brand. Over the past year, he has promoted various products, including trading cards, his mug shot, clothing scraps, and firearms bearing his name and likeness.

Trump-Branded Sneakers: Available on GetTrumpSneakers.com, the gold-coated sneakers are described as “Bold, gold, and tough, just like President Trump.” Although the website claims no political affiliation, it utilizes Trump’s brand through a licensing agreement, potentially earning him a share of the revenue.

Critics’ Reaction: Fashion writer Derek Guy labeled the promotion as “embarrassing,” drawing comparisons to other world leaders engaging in similar marketing strategies.

Product Range: The sneaker website also offers two more affordable styles in red or white, priced under $200, along with “Victory47” cologne and perfume sold for just under $100.

Conclusion: Trump’s unveiling of the gold-coated sneakers is a unique attempt to maintain his brand amidst legal challenges. Despite facing criticism, the former president persists in leveraging his name across various products, creating a blend of controversy and commerce.